Despite Volcanoes, strikes and rising fuel prices customers are swapping big ticket purchases for experience driven holidays.
Errant Surf Holidays, Europe’s number one surf travel & Instruction Company has just released its end of year customer reports which show an increase of 87% more people learning to surf overseas compared year on year to 2009.
Managing director Chris Thomson explains “Talking to our customers this year it is very clear that in an age where uncertainty is rife our customers are ditching the big buys (television sets and new cars) and spending a little bit more on “getting out there” and learning something new. Surfing just hits the spot for anyone wanting true escapism and a new sport to get their teeth into.”
The report also shows that single female surfers (and surfers to be) slightly outnumber the single men travelling overseas with Errant during 2009/10 by 53%. The report also shows how families who would typically go skiing in the winter are now swapping the ski pass for a surfboard.
Without the initial outlay of a ski pass, a surfing holiday tends to be better value compared to a skiing holiday. After all, the winter months are the best surf season for locations such as Morocco, Canary Islands, Barbados and south Portugal.